Functionally icon
For many people this is the essence of Bang & Olufsen: an icon of modern design and a fully functional music system. You may have just seen it in a movie or a magazine, but you know you somewhere you've always wanted one. The sharp lines and different colors on the CDs catches your eye immediately. Every music system is unique because each owner has his own CD collection. It's the perfect combination of individuality and iconography, human and machine.
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